Capitalism & Freedom Poster

This poster was created for the annual design competition ‘Étudiants, tous à Chaumont!’ in Paris with a theme “Being 20”. The poster was designed during the typography and rhetoric workshop of the Post-St. Joost masters programme. We wanted to represent what our generation of twenty year olds thinks about our current socio-economic reality on the eve of the credit crisis.

Nowadays, the world dynamic is dramatically high. The changes are more stable that the sustain development of a country or an individual. Some of the new forces of influence are unpredictable (the global warming). The World is not the same after 11th of September. We are living in a world of political and economic diffusion and broken political systems (former Soviet bloc). We are facing the challenge to find the balance between the marketing economy and our social awareness. 

In the poster the personal freedom has been turned around by the dynamic wave of capitalism. The wave of disaster capitalism is driven by marketing and corporate identities – the various letter types come from the logos of various brands. At a certain point the wave of capitalism crashes in itself. Will soon a new kind of wave will come again? Or will it be possible for it to finally find balance?